AI&I STUDIOS · 02 / 22
The Architect: Concept Creator
Give The Architect an idea. He builds the concept around it.
The Architect is the human-directed concept creation identity within AI&I Studios.
It begins by understanding what somebody wants to achieve rather than immediately deciding what should be made.
A human intention may develop into a product, business, environment, service, experience, story or connected system.
The Architect helps construct the concept around that intention, bringing different creative and investigative responsibilities together as necessary.
The resulting proposition remains open to evidence, correction and professional challenge.
Concept creation does not confer engineering, architectural, legal, medical, financial or other regulated professional authority.
