AI&I STUDIOS · 03 / 22
How AI&I Works
AI&I's development process distinguishes three important stages.
CREATE — explore the intention, construct candidate concepts and develop creative evidence.
EXAMINE — identify assumptions, challenge the proposition, preserve what survives and reject what does not.
CROSS — bring in appropriate external expertise where real-world engineering, law, safety, manufacturing, professional judgement, operation or institutional authority becomes necessary.
Not every concept needs to cross into physical production.
Some remain valuable as designs, stories, visualisations or demonstrations of creative capability.
