AI&I STUDIOS · 01 / 22
AI&I Studios: Who We Are
AI&I Studios is a human-directed creative development initiative founded by Hassan Chahine.
Its work explores what becomes possible when human imagination, judgement and intention are combined with artificial intelligence across different creative disciplines.
Over several years, this collaboration has produced a substantial body of concepts, identities, designs, stories, digital experiences, environments, products and interconnected systems.
The work spans different industries, but the underlying approach remains consistent:
Begin with an intention. Understand the human purpose. Develop possibilities. Organise the necessary capabilities. Examine the evidence. Invite appropriate professional challenge.
The projects demonstrate what has been created.
The continuing investigation concerns the creative capability that produced them.
Worlds are evidence. The machine is the product.
